Abc news australian broadcasting corporation Designer ralph lauren, who helped create the classic american style, has celebrated 40 years in fashion with a collection of ralph lauren soldes his trademark looks. His elegant show in manhattan's central park complete with champagne and caviar for guests evoked images of my fair lady and an afternoon at britain's ascot racecourse, with models wearing designs from racing silks http://www.herbalonlinestore.com/france-polo-ralph-lauren-homme-2014.html and jodhpurs to floral party dresses and silk tuxedos. He began selling neckties in 1967 and has long fused traditional equestrian style with influences from the american west society tea parties, old school plaids, the yachting set and the comfort of tweeds and cableknit sweaters. His mesh shirt with the polo player logo is a staple in many wardrobes. Lauren has marketed lines of clothing, home decor and furnishings to aluehome appeal to the affluent and those who want to look that way. He is chairman and chief executive officer of polo ralph lauren. "He's the leader.His imprimatur is on everything that he wants it to be,"Said stan herman, former head of the council of fashion designers of america. "You just know it's ralph, and how few designers can do that.His 40 years in fashion have definitely changed the way people think about a fashion designer,"Herman said.