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Can apple's 'very alhenoutlet strong bench' step
up Monday, the founder and creative force behind the company that birthed not
only the personal computer, but the ipodiphoneipad revolution, announced that he
is taking a second leave to focus on his health.In an email to his employees,
the onagain, offagain ceo stated that he"Hopes"To be back. The company's stock
took a hit tuesday, but rallied by day's http://www.herbalonlinestore.com/france-polo-ralph-lauren-homme-2014.html
end. All of this continuing uncertainty leads to questions about what will
happen when, either now or at some point in the future, apple will have to move
on without mr.Jobs.How does a company survive the departure of its iconic
creator? Companies like microsoft and walt disney offer clues both hopeful and
skeptical.For apple, it will involve understanding how jobs made the company
great. Following jobs's lead"Jobs is fundamenatally missiondriven, not
productdriven,"Says david wertheimer, ceo of the entertainment technology center
at the university of southern california. "His great gift is to inspire this
almost messianic sense of purpose that he is going to change the world. " This
breeds a culture of a great drive to innovate and look around the next corner.
"He is perhaps singular in his ability to know what people want before they even
know they want it,"Adds mr.Wertheimer, who worked with jobs in the 1980s when
the apple founder was writing the operatingsystem code that now drives apple's
most popular products. Yet apple, postjobs, might not be as impoverished as some
reports might suggest.In spite of the public perception that the company rises
and falls on the fortunes of its founder,"One thing you need to know about apple
is they have a very strong bench,"Says don mayer, ceo of small dog electronics,
the third largest apple retailer in the country. After nearly two decades of
working with jobs, mr.Mayer says that while it is true that jobs is the
visionary behind the company's products,"Visionaries spawn other visionaries. "
The public mystique around jobs is strong, adds wertheimer, but it ralph
lauren polo pas cher is important to note the depth of creativity and
innovation surrounding the wide array of products coming from apple and what
that depth says about the company. "There is no possible way steve jobs had
enough time to touch every aspect of every product.So the fact that those
products have so many great subtle differentiators shows there is a great group
of innovative people doing work that is largely attributed to jobs, because he
inspires it,"He says. Looking to history:Bill gates and walt disneynonetheless,
the company has dropped the ball when it comes to defining itself beyond jobs a
task that must be done irrespective of the ceo's health, notes patrick kerley
from levick strategic communications, a firm specializing in corporate crisis
communications.The legend around jobs and his close identification with the
company served apple well as it grew, but the firm does not seem to have taken
seriously enough the question of its life without jobs, he adds. "It needs to
send the message that the creative and technological processes that underlie the
company are vital and continuing above and beyond one person,"He says.Firms such
as longtime apple rival, microsoft, have already crossed this bridge. "Bill
gates is no longer involved with the daytoday operations of his own
creation,"Points out mr.Kerley, adding that the company is continuing to grow.
But, he notes,"These days, disney is in the business of producing mainstream
entertainment, not worldchanging innovation. " Financial health
vs.Innovationindeed, the business world is full of examples of companies form jp
morgan chase to ralph lauren that grew from the vision of a single creative
spirit, says terry connelly, dean of the ageno school of business at golden gate
university in san francisco.An emphasis on good business practices is key. "The
boards have to think in terms of financial stability going forward,"He adds. But
financial health is not the same as"Mindboggling new ideas,"Points out
mr.Levinson. This question of creativity versus paradigmshifting innovation
hangs over the future of apple, says simon buckingham, founder and ceo off the
online mobile application superstore, appitalism. A new management team can
fairly easily come up with a new iteration of existing products, breathing life
into the company for a few years, he says.But the big question is: "Who is going
to come up with the product that resets the barriers and expectations and
changes the behaviors of consumers,"He adds.With the departure of jobs,"That's
where you will see the big void. "
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